Brand Loyalty

Brand Loyalty
When consumers become committed to your brand and make repeat purchases over time. Brand loyalty is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience or price. Companies will often use different marketing strategies to cultivate loyal customers, be it is through loyalty programs (i.e. rewards programs) or trials and incentives (ex. samples and free gifts).

Companies that successfully cultivate loyal customers also develop brand ambassadors – consumers that will market a certain brand and talk positively about it among their friends. This is free word-of-mouth marketing for the company and is often very effective.


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  • Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… …   Wikipedia

  • brand loyalty — ➔ loyalty * * * brand loyalty UK US noun [U] ► MARKETING, COMMERCE the habit of always choosing to buy a particular product or brand: build/create/develop brand loyalty »The company should focus on delivering the best product at the cheapest… …   Financial and business terms

  • brand loyalty — noun Continued support by consumers of a particular brand rather than its competitors • • • Main Entry: ↑brand * * * brand loyalty see ↑brand, 1 • • • Main Entry: ↑loyalty …   Useful english dictionary

  • brand loyalty — noun count or uncount the tendency of customers to keep buying the same BRAND of a particular product instead of trying other brands …   Usage of the words and phrases in modern English

  • brand loyalty — Support by consumers for a particular brand or product. Brand loyalty is usually the result of continued satisfaction with a product or its price and is reinforced by effective and heavy advertising. Strong brand loyalty, which is often… …   Big dictionary of business and management

  • brand loyalty — UK / US noun [countable/uncountable] Word forms brand loyalty : singular brand loyalty plural brand loyalties business the tendency of customers to keep buying the same brand of a particular product instead of trying other brands …   English dictionary

  • brand loyalty — /brænd ˈlɔɪəti/ (say brand loyuhtee) noun Commerce the tendency of a consumer to buy products sold under a brand which they know as being of good value …  

  • brand loyalty — /brænd lɔɪəlti/ noun the feeling of trust and satisfaction that makes a customer always buy the same brand of product …   Marketing dictionary in english

  • brand loyalty — /brænd lɔɪəlti/ noun the feeling of trust and satisfaction that makes a customer always buy the same brand of product …   Dictionary of banking and finance

  • loyalty — loy‧al‧ty [ˈlɔɪəlti] noun [uncountable] MARKETING the fact of being loyal to a particular product: loyalty to • He has noticed a falloff in loyalty to particular brands of car. ˈbrand ˌloyalty MARKETING the degree to which people regularly buy a… …   Financial and business terms

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